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Digital Content Specialist

2 months ago

Newbury, West Berkshire, United Kingdom Honesty Group Full time
About Honesty Group

Honesty Group is an independent business operating a portfolio of pubs, restaurants, coffee shops, and farm shops, as well as serving our online and wholesale customers. With a strong community-led approach and a people-first ethos, we differentiate ourselves from competitors. We are committed to upholding the highest standards in terms of environmental sustainability, using fresh, seasonal, local ingredients (where possible) and serving our customers with dedication and enthusiasm.

The Role

As the Digital Content Specialist, you will play a pivotal role in executing our digital and graphic content strategy. This role focuses on content creation, graphic design, and social media management to enhance our brand's online presence and engagement. Creativity is key, and you will work closely with the Marketing Manager to produce visually appealing content, manage social media campaigns, and create promotional materials that align with our brand guidelines. Your work will directly contribute to driving business growth and brand visibility.

Key Responsibilities
  • Support the development and execution of comprehensive digital content across various platforms, including websites, social media, and email marketing.
  • Create, design, and implement innovative social media campaigns and content that reflect the 'Honesty' brand and the strategy of the business, incorporating photography, videography, and animated graphics.
  • Increase engagement with the brand through social media posts.
  • Oversee/manage all social media accounts within the business.
Graphic Design
  • Design and produce in-house promotional content, including graphics for digital ads, social media posts, and websites across the group.
  • Develop visual elements that adhere to brand guidelines, ensuring consistency and high quality across all materials.
  • Create promotional materials such as flyers, brochures, and posters that effectively communicate the brand's message.
Photography and Visual Content
  • Conduct and oversee photography sessions to capture high-quality images for use in digital and print media.
  • Edit and retouch images to align with brand aesthetics and ensure they meet production standards.
PR Campaigns
  • Design graphic elements for PR campaigns, including press releases, media kits, and event promotions.
  • Collaborate with the Marketing Manager to create visually compelling content that supports campaign objectives and enhances brand visibility.
CRM Campaigns
  • Produce engaging content and design for company newsletters (via mailchimp), across all of the group companies and internal, in line with the digital and social strategy and business objectives.
  • Analyze key metrics in relation to these campaigns, working with the marketing manager on improvements.
Ecommerce
  • Manage the ecommerce platform, keeping up to date with new products and courses, as well as gift card sales.
Reporting
  • Produce monthly relevant analytics across the group platforms and work with the marketing manager to translate these into insights contributing to successful marketing campaigns or business driving initiatives.
Brand Guidelines and Compliance
  • Produce and maintain visual content that adheres to brand guidelines and strengthens brand identity.
  • Ensure all graphic designs and promotional materials are consistent with brand messaging and standards.
Collaboration and Project Management
  • Work closely with the marketing manager, and internal product teams to develop content that supports various business initiatives.
  • Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
Events
  • Assist with events under the guidance of the Marketing Manager. You will work alongside General Managers and supervisors to organize, and market successful events across the business to increase revenue. Additionally, you will take on other ad hoc responsibilities as needed to support the broader marketing efforts.
Qualifications
  • Education: Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field.
  • Experience: 2-3 years of experience in digital content strategy, graphic design, and social media planning.
  • Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and content management systems.
  • Photography: Experience in photography and image editing.
  • Design: Strong portfolio demonstrating graphic design skills and previous work on promotional content and brand materials.
  • Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively.