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Ecommerce Manager

2 months ago

Woking, United Kingdom Rowen & Wren Full time
About the Role

We are seeking an experienced Ecommerce Manager to join our team at Rowen & Wren. As a key member of our digital retail team, you will be responsible for driving the growth and success of our online store.

Key Responsibilities
  • Website Management: Own and manage the Shopify website platform for Rowen & Wren, ensuring optimal performance, functionality, and usability.
  • Product Launches: Manage all new product launches and ongoing site merchandising to strike the perfect balance between aesthetics and commercial success.
  • Digital Growth Strategies: Develop and execute strategies to drive online sales growth, increase conversion rates, improve conversion and retention, and enhance customer engagement.
  • Data Analysis: Analyze traffic and sales data to identify opportunities to improve digital performance through merchandising, messaging, UX, and more.
  • SEO Optimization: Manage on-site SEO optimization and collaborate with the Marketing & Brand team and Development Agency to optimize traffic management.
  • Digital Marketing: Contribute ideas to the Marketing & Brand team to develop and execute digital marketing campaigns that drive traffic and sales from email, affiliates, paid social, and paid search.
  • Customer Experience: Ensure that the onsite experience supports existing customer journeys and personalized experiences, including automation and triggered activity campaigns.
  • Brand Experience: Collaborate with the Marketing & Brand team to maintain an engaging brand experience on the website that brings our brand front and centre.
  • Development Management: Manage our Development Agency, adding new development requests and pushing through any tickets already logged.
  • Platform Development: Own and manage any new platform features and substantial site developments, conveying them to all key internal stakeholders.
  • Performance Reporting: Provide weekly and monthly performance updates against KPIs, with actionable insights to take forward into implementation.
  • Industry Trends: Monitor trends and best practices in the e-commerce industry to recommend initiatives to enhance our online presence.
Requirements
  • Minimum 3 to 5 years' experience in a similar role.
  • Demonstrable experience of website management and optimization for a retail brand.
  • Proven track record of developing e-commerce growth strategies that have increased sales and profitability of a Shopify-based e-commerce channel.
  • Strong technical skills with high-level proficiency in Shopify and a working familiarity with web development languages (e.g., HTML, CSS, Liquid).
  • Hands-on experience designing and executing experiments to increase conversion rates and optimize website performance.
  • Strong analytical skills and data fluency to interpret traffic and sales data, identify trends, and generate actionable insights.
  • Strong project management skills with a high level of attention to detail.