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Product Marketing Lead

3 months ago

Reading, Reading, United Kingdom Pharmiweb Full time

Exciting Career Opportunity - Product Marketing Lead in the Pharmaceutical Sector

We are seeking a skilled Product Marketing Lead to join a prominent player in the pharmaceutical sector. This organization is recognized for its innovative spirit and dedication to fostering an environment where creativity and entrepreneurship thrive.

The successful candidate will take charge of the marketing and digital initiatives for a new product in the Respiratory category. Additionally, they will be tasked with conducting thorough analyses of market dynamics, competitor movements, and pricing strategies to bolster the commercial team.

Key Responsibilities:

  • Execute customer-focused marketing and digital initiatives
  • Design inventive multi-channel strategies leveraging digital advancements
  • Formulate a detailed brand strategy for the respiratory product
  • Implement tactics that emphasize patient and customer priorities
  • Guarantee adherence to corporate messaging and industry standards
  • Assess the effectiveness of marketing campaigns
  • Comprehend the local healthcare landscape to guide brand initiatives

Requirements:

  • ABPI certification with a background in pharmaceutical marketing
  • Insight into NHS and pharmaceutical market developments
  • Experience in launching new products
  • Robust analytical and strategic capabilities

This position presents an opportunity to engage in a vibrant and inclusive workplace that values its workforce and emphasizes innovation. A competitive remuneration and benefits package is offered.