Regional Marketing Director Europe

4 weeks ago

Bristol, Bristol, United Kingdom Imperial Brands PLC Full time
Job Title: Regional Marketing Manager Europe

Imperial Brands PLC is seeking a highly skilled Regional Marketing Manager to join our team in Europe. As a key member of our marketing team, you will be responsible for driving brand, portfolio, and activation agendas within the Europe region.

Key Responsibilities:
  • Lead the development and implementation of EU EVP GTM strategy, ensuring alignment with centrally led EVP strategy.
  • Collaborate with cluster marketing leads and central marketing teams to co-create EVP portfolio/brand strategy.
  • Support clusters in creating brand plans and lead MEP, ensuring consumer-centric initiative plans that support brand targets.
  • Identify and drive best practices to be shared across EVP EU markets.
Requirements:
  • 8+ years' experience in brand and activation management roles in a global FMCG organization.
  • Senior leadership experience in cluster or markets.
  • Experience in launching new and innovative products in markets.
  • Excellent influencing and stakeholder management skills in a complex matrix organization.
  • Ability to manage time and juggle multiple priorities to execute high-quality deliverables.
About Us:

We're a truly international company, operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming our ways of working and culture, driven by a challenger mindset. Our agility and collaboration are driving our ambitions, innovation, and success, supported by award-winning development programs that create exciting and rewarding career opportunities for all.

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