Senior Communications Manager for RSV Projects
3 weeks ago
Senior Communications Manager for RSV Projects
KEY RESPONSIBILITIES
Oversee the execution of the RSV Public Awareness Initiative:
- Develop and uphold comprehensive strategic and operational plans outlining the framework, schedule, and specifics of campaign activities.
- Collaborate with Omnichannel excellence, global teams, and commercial offices to implement and convey campaign messaging, public relations, and advertising components.
- Ensure external agency partners meet expectations within the new CoLab framework, delivering high-quality results in alignment with campaign requirements.
- Keep Russell Tobin informed about the external landscape and target audiences pertinent to the initiative in conjunction with the Primary Care External Communications Lead.
- Establish and monitor campaign objectives and the metrics that support these goals.
- Steer the external dialogue and ensure alignment with the Corporate Affairs Team and Brand Team:
- Coordinate effectively with relevant health authorities and officials in the planning and execution of the initiative.
- Support strategic relationships with health authorities and governmental bodies (relationships managed by policy or brand teams).
- Provide ongoing insights to Corporate Affairs and Brand Team colleagues regarding significant government contacts and relationships.
- Maintain alignment with pertinent internal teams at Russell Tobin:
- Deliver timely updates to brand and corporate affairs teams.
- Solicit feedback from brand and corporate affairs teams.
- Work closely with the Primary Care External Communications Lead.
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