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Senior Manager RSV Project Communications
3 months ago
Senior Manager RSV Project Communications
ROLE RESPONSIBILITIES
Lead the delivery of the RSV Public Awareness Campaign:
- Create and maintain strategic and tactical plans for the structure, timing and detail of campaign activities.
- Collaborate with Omnichannel excellence, global and commercial office to deliver and execute the campaign messaging, PR and paid media elements.
- Hold external agency partners to account within the new CoLab model for delivering high quality outputs on time with campaign needs.
- Maintain Pfizer UK’s awareness of the external environment and audiences relevant to the campaign in partnership with the Primary Care External Communications Lead.
- Define and track the goals of the campaign and metrics supporting the goals.
- Lead the external conversation and maintain alignment in partnership with Corporate Affairs Team and Brand Team:
- Lead the coordination with relevant UKHSA, DHSC and NHS officials in the planning and execution of the campaign.
- Support Pfizer UK strategic relationships with UKHSA, DHSC and NHS (relationships owned by policy team or brand team)
- Provide regular insight to Corporate Affairs and Brand Team colleagues regarding key government contacts and relationships.
- Maintain alignment with relevant internal Pfizer teams:
- Provide timely updates to brand team and corporate affairs teams.
- Seek input from brand team and corporate affairs teams.
- Partner closely with the Primary Care External Communications Lead.
