Programmatic Executive

6 days ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Description

Programmatic Executive - A Key Role in Tribal Tech

Tribal Tech, a leading digital, data, and AI specialist, is seeking a highly skilled Programmatic Executive to join our team. As a Programmatic Executive, you will be responsible for planning, building, and optimizing the execution of best-in-class Programmatic campaigns for our clients, striving to exceed performance objectives and create impactful, integrated strategies.

Key Responsibilities:

  • Take on day-to-day planning, optimization, and reporting responsibilities across Programmatic platforms.
  • Support in the creation of high-quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client KPIs.
  • Communicate with client contacts to understand their business, their needs, and build strong working relationships.
  • Understand how Programmatic fits in and complements the wider marketing mix. Work with the broader team to identify opportunities for Programmatic activity.
  • Develop relationships with publishers and key partners to deliver value to the agency.
  • Clearly communicate results to our clients alongside the wider team, identifying trends, opportunities, and a clear rationale for performance.
  • Support new business opportunities with account audits and clear recommendations.

Essential Skills:

  • Working knowledge of Programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms.
  • An understanding of Google Analytics or similar web analytics tools.
  • Experience managing Programmatic campaigns spending upwards of £20,000 per month.
  • Strong working knowledge of Excel and PowerPoint.
  • Experience supporting full-funnel campaign brief responses.
  • Experience presenting and explaining campaign performance to a range of client stakeholders.
  • Ability to develop testing roadmaps based on client objectives.
  • Ability to innovate for your clients and produce award-winning work.
  • Ability to interpret large datasets, identify trends, and articulate key points from the data.
  • Understanding of how Programmatic works effectively in a multichannel, integrated plan.

Desirable Skills:

  • 1+ years of experience in Programmatic activation and strategy.
  • Experience running Programmatic accounts across different verticals and markets.
  • Experience working with Publishers and Partners to deliver sophisticated branding activity.
  • Fluency in modern European languages (written and verbal).

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