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Shopper Marketing Manager
2 months ago
Job Summary
Mackenzie Jones is seeking a highly skilled Shopper Marketing Manager to join our team. As a key member of our FMCG team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our clients.
About the Role
The ideal candidate will have a strong background in shopper marketing, with experience in developing and executing activation plans across grocery retail. You will be responsible for understanding the impact of the retail environment on shopper behavior and making recommendations on how to leverage this to drive sales.
Key Responsibilities
- Develop and execute annual activation plans per customer to drive sales and growth
- Understand the impact of the retail environment on shopper behavior and make recommendations on how to leverage this to drive sales
- Work closely with the sales team and category consultant to understand commercial opportunities within retailers
- Identify and present bespoke retailer opportunities to drive shopper conversion
- Collaborate with the brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across grocery
- Lead the activation process from creating briefs for designers to delivering all projects, in-store on time and on budget
- Present activation ideas confidently to influence internal and external stakeholders
Requirements
- Brand, shopper, or agency background with a record of using activation ideas across grocery retail
- Comfortable turning insights into marketing opportunities at the point of purchase
- Creative, audacious problem solver who can inspire stakeholders to want to implement activation plans
- Ability to build honest and genuine relationships quickly with internal and external stakeholders
About Mackenzie Jones
Mackenzie Jones is a leading recruitment agency specializing in FMCG and retail recruitment. We work with a range of clients across the industry, from global brands to smaller, niche players. Our team of experts has a deep understanding of the FMCG and retail sectors and can provide tailored recruitment solutions to meet your needs.