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B2B Marketing Lead

2 months ago

London, Greater London, United Kingdom Hertility Health Full time

About Hertility Health

Hertility Health is a pioneering organization dedicated to advancing women's health. Our mission is to revolutionize reproductive healthcare through innovative diagnostic testing that offers insightful data on reproductive health, fertility challenges, and menopause onset. We empower women with expert guidance, education, and accessible care, all from the comfort of their homes.

With 31% of women experiencing reproductive health issues at some point, our research focuses on minimizing the time to diagnosis via advanced at-home testing and specialized gynecological support. We customize pathways to align with individual reproductive goals, whether exploring ovarian health, fertility options, or overall hormonal well-being, including confirming conditions like PCOS.

Key Responsibilities

  • Strategic Development: Formulate and execute the B2B marketing strategy aimed at expanding the sales pipeline, nurturing existing partnerships, and identifying new opportunities.
  • Target Market Identification: Develop and define target industries, personas, and company profiles for effective outreach.
  • Brand Development: Enhance and solidify the brand proposition within the target market, ensuring uniformity across all customer-facing materials.
  • Content Creation: Produce relevant and thought-provoking content that distinguishes Hertility in the corporate benefits arena.
  • Campaign Management: Design and implement multi-channel marketing campaigns to broaden the network of potential clients, delivering high-quality marketing qualified leads (MQLs) for the sales team.
  • Event Coordination: Organize and manage B2B events, conferences, and webinars.
  • Collaborative Efforts: Work alongside various departments, including branding, CRM, social media, and design, to support sales enablement and enhance brand visibility.
  • Marketing Collateral: Assist in creating diverse marketing materials to support client acquisition and retention, such as guides, whitepapers, and case studies.
  • Website Enhancement: Drive improvements to the presentation of B2B services on the company website to increase conversion rates.
  • Account-Based Marketing: Collaborate with commercial teams to develop and implement a robust account-based marketing strategy to generate leads and convert targeted sectors.
  • Performance Reporting: Act as the primary contact for all B2B marketing updates, reporting on return on investment (ROI) and top-of-funnel activities.
  • Budget Oversight: Manage and report on the B2B marketing budget, tracking expenditures and collaborating with the finance team.
  • Client Launch Assistance: Support the introduction of new clients alongside the sales team and monitor success metrics.
  • Thought Leadership: Position the Chief Commercial Officer as a thought leader through public speaking engagements.
  • Client Engagement: Collaborate closely with the Strategic Corporate Partner Manager to engage B2B clients and drive quality referrals.
  • Project Management: Independently manage multiple projects, ensuring deadlines are met and expectations are exceeded.
  • HubSpot Optimization: Maintain and enhance HubSpot to improve marketing operations efficiency.
  • Process Improvement: Develop more efficient methods for recording B2B marketing activities and strategies.

Qualifications

  • Demonstrated experience in B2B marketing, ideally in a managerial capacity and/or within a startup environment.
  • Familiarity with event planning and marketing is advantageous.
  • Strong grasp of marketing principles and techniques.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Exceptional project management and organizational skills.
  • Able to thrive in a fast-paced, dynamic setting.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Excellent communication and interpersonal abilities.
  • Creative problem-solving skills.
  • Ability to work both independently and collaboratively.

Benefits

As a B2B Marketing Manager at Hertility Health, you will receive a competitive salary along with:

  • Generous paid holiday allowance.
  • Company-provided laptop.
  • Flexible working hours.
  • Pension scheme with employer matching.
  • Mental health support services.
  • Access to Hertility Health products and services.
  • Opportunities for professional development.
  • Enhanced family leave policies.
  • Progressive health leave policies.

Commitment to Equality & Diversity

Hertility Health is an equal-opportunity employer dedicated to fostering diversity and inclusion in the workplace. We do not discriminate based on race, religion, gender, sexual orientation, age, marital status, veteran status, or disability status.

We appreciate your interest in joining our mission-driven team.