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Customer Acquisition Specialist
2 months ago
We are a leading IT recruitment specialist, providing support to clients across the UK and Europe. At J&C Associates, we have an exciting opportunity for a skilled professional to join our team as a Lifecycle Marketing Manager.
The Opportunity:
- We are seeking a hands-on Lifecycle Marketing Specialist to develop and implement digital marketing programs that drive customer acquisition and retention.
- This is an outstanding opportunity to work with a global top 100 employer and be part of cross-functional conversations that help resolve how marketing surfaces are best leveraged to ensure an omni-channel experience for our customers and maximize revenue.
Key Responsibilities:
Strategy & Planning:
- Represent our team and provide ideas and solutions that tie into our data-driven strategy.
- Develop and document plans that outline how to best use various marketing surfaces to drive revenue and product usage across strategic and tactical initiatives.
- Understand business priorities, opportunity sizes, and resource availability to advise your strategy.
- Use various data models and insights to determine the best approach.
- Ensure alignment with global and regional priorities and initiatives to ensure locally driven campaigns operate in whitespace and deliver incremental benefit to the business.
Execution:
- Roll out programs will require close collaboration with partnering teams in EMEA, US, and JAPAC, as well as hands-on involvement.
- Closely run projects through the whole project cycle, from conception to closing.
- Ensure campaigns are set up and detailed in our project management tool, ready for deployment.
Measuring and Success:
- Understand what success looks like upfront.
- Ensure important metrics are actionable, tied into overall business priorities, and communicated across all partnering teams.
- Set up campaigns to measure metrics.
- Establish testing frameworks to assess business impact.
Communicating Out:
- Responsible for communicating in-quarter results across the team.
- Showcase program progress and successes to partnering teams.
- Feed into and present results at quarter-end reviews.
Requirements:
- Proven experience in acquisition and retention related roles with a growth mindset and a proven understanding of CRM.
- Demonstrable experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/e-commerce environment.
- Excellent analytical skills for data-led decision making.
- Proven track record to analyze, size, and prioritize opportunities.
- Well-organized, reliable, and able to handle sophisticated projects involving multiple partners.
