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Marketing Director
2 months ago
EMR | Specialist in Marketing Recruitment is seeking a highly skilled and experienced Head of Marketing to lead our marketing efforts in the UK. As a key member of our team, you will play a crucial role in driving our marketing strategy to new heights.
Purpose of the Role
As Head of Marketing, you will be responsible for formulating and leading comprehensive marketing strategies across all franchise brands. You will collaborate with Brand Marketing Managers and the commercial sales leadership team to enhance brand equity and sales pipelines.
Key Responsibilities
- Strategic Development: Develop and execute marketing strategies that align with our business objectives, leveraging digital marketing, lead generation, and data analysis.
- Digital Marketing: Align digital marketing KPIs and track team progress to ensure the success of campaigns and organizational objectives.
- Lead Generation: Partner with leadership to implement strategies that significantly boost inbound lead generation, supporting brand growth and grassroots activities.
- Performance Analysis: Conduct in-depth analyses of marketing ROI/ROAS, lead generation, and business outcomes.
- Communications and PR: Manage engaging communications and PR campaigns to elevate brand profiles.
- Social Media Alignment: Ensure social media messaging and campaigns are consistent with the overall marketing strategy.
- Digital Campaigns: Develop informative, engaging, and motivational digital marketing campaigns leveraging SEO, SEM, and marketing databases.
- Team Leadership: Lead and coach marketing managers to align with the overall franchise strategy.
- Continuous Improvement: Work with teams to ensure ongoing lead generation in line with marketing spend, providing recommendations as needed.
- Expertise: Strong background in customer acquisition and acquisition marketing, with experience in both B2C and B2B marketing.
- Leadership: Demonstrated team management and digital marketing expertise.
- Skills: Excellent organizational, planning, and communication abilities.
- Trends and Tools: Up-to-date knowledge of the latest digital marketing trends and tools.
The salary range for this position is £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.
