Senior Pay-Per-Click Specialist

3 weeks ago


London, Greater London, United Kingdom WHITE SPIDER MEDIA Full time

Position Summary: We are looking for a seasoned and results-oriented Senior PPC Manager to become a vital part of our team. The successful candidate will possess a solid history of managing PPC accounts with varying budgets, especially in the realms of financial services and B2B sectors. This position demands a strategic mindset, a comprehensive grasp of PPC best practices, advanced analytical skills, and a commitment to enhancing performance.

About Our Company: White Spider Media stands as a premier agency in media planning and buying, focusing on B2B and financial services. We excel in devising and executing thorough media purchasing and digital marketing strategies that foster growth and yield quantifiable outcomes for our clients. Our dedicated team harnesses data, technology, and innovative thinking to enhance performance and maximize return on investment.

Core Responsibilities:

1. Campaign Development and Oversight:

  • Design, execute, and refine PPC campaigns across diverse platforms such as Google Ads, Bing Ads, YouTube Ads, and Google Display Network.
  • Perform comprehensive keyword research, audience segmentation, and competitive assessments to guide campaign strategies.
  • Establish and oversee PPC initiatives for multiple clients, ensuring they align with their business objectives and key performance indicators.

2. Performance Enhancement:

  • Continuously monitor and evaluate campaign performance, recognizing trends and insights to optimize advertising expenditure and enhance ROI.


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