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Strategic Brand Manager

2 months ago

Bradford, Bradford, United Kingdom Morrisons Full time
Employer Branding Lead

At Morrisons, we're on a mission to become the go-to choice for top talent. As our Employer Branding Lead, you'll play a pivotal role in driving our Employer Value Proposition (EVP) and ensuring it resonates with our values and culture.

Key Responsibilities:
  • Develop and implement our employer brand strategy, aligning it with our values, culture, and EVP
  • Create and curate engaging content that effectively communicates our EVP across various platforms and each step of the candidate journey
  • Engage with colleagues to raise our brand through authentic storytelling and testimonials
  • Manage our online presence, including our careers site and social media platforms, to engage with candidates
  • Analyse data and metrics to evaluate the effectiveness of our employer branding efforts and drive informed decisions
  • Stay ahead of market trends and ensure our employer brand remains proactive and innovative
What We Offer:
  • 15% colleague discount in our stores and online, plus an additional 10% card for a friend or family member
  • Annual bonus scheme
  • Generous holiday entitlement
  • Four and a half day working week with flexible working hours
  • Company pension contributions
  • Private healthcare
  • Free parking onsite
Requirements:
  • Extensive knowledge and proven track record of employer branding within a talent acquisition function
  • Deep knowledge of digital marketing tools used to drive attraction campaigns
  • Strategic thinker with a passion for employer branding and EVP development
  • Natural storyteller with excellent narration and writing skills
  • Demonstrable hands-on experience in creating branding campaigns and owning social media accounts