Marketing Director

6 days ago

London, Greater London, United Kingdom MMC Corporate Full time

About MMC Corporate

MMC Corporate is a leading provider of insurance and financial services. We are seeking a highly skilled and experienced Marketing Lead to join our team in London.

Job Summary

The Marketing Lead will be responsible for developing and executing integrated marketing campaigns across all delivery channels to support the growth and success of MMC Corporate's Corporate & Commercial business.

Key Responsibilities

  • Develop and implement marketing strategies to support business objectives, aligned to the overall marketing strategy.
  • Lead the development of marketing campaigns that support the needs of the Corporate & Commercial business, with a focus on enterprise & affinity and regional activation.
  • Work closely with the digital centre of excellence to leverage all aspects of digital marketing to enable enhanced client / prospect engagement and to support activation and drive lead generation.
  • Build and nurture the MMC Corporate brand through a clear focus on social activities, leveraging the social media and PR CoEs, and manage the delivery of digital lead generation activity including social (paid and organic).
  • Drive performance excellence through collaboration across the MMC Corporate marketing and communications team to share best practices, ensure integration, efficient delivery, and consistency of approach across all MMC Corporate practice areas.
  • Actively engage key internal stakeholders to create advocates, generate engagement and amplify campaign activity to drive commercial success.
  • Support the sales and consultant teams on how to leverage marketing campaigns with clear sales enablement assets and ensuring lead nurture is captured in our CRM system.
  • Monitor and communicate progress on budget goals at the client and campaign level, agreeing all spend with the CMO.
  • Ensure best practice is applied and all relevant MMC Corporate policies and applicable laws/regulations are adhered to so that all marketing is compliant.
  • Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.

Requirements

  • Experience working in a corporate matrixed marketing environment.
  • Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI.
  • Experience in building B2B brands, and in delivering cut through integrated campaigns.
  • Strong relationship building and stakeholder management skills.
  • Excellent verbal and written communication skills.
  • Strong influencing and negotiation skills at senior executive levels.
  • Strong project management skills, with the ability to prioritise and manage multiple tasks.
  • Team-oriented and highly motivated self-starter with proven track record for collaboration within and across teams.
  • Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.

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