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Head of Marketing Insights and Performance

2 months ago

London, Greater London, United Kingdom GroupM Full time

Job Title: Director of Measurement and Effectiveness

Company: GroupM Nexus Finecast

Location: London

Reporting to: Head of Marketing Science

Overview

The Director of Measurement and Effectiveness at GroupM Nexus Finecast is tasked with spearheading the oversight and advancement of analytical solutions across diverse channels within the organization. This pivotal role necessitates collaboration with both internal teams and clients to devise cutting-edge measurement frameworks. Key responsibilities encompass the establishment of protocols for measurement methodologies, addressing client needs, and guiding a team of experts.

Core Responsibilities

  • Direct research initiatives focused on measurement frameworks
  • Maintain a perspective on innovative technologies
  • Formulate strategies for evaluating campaign performance
  • Engage with internal departments
  • Conduct training workshops

Required Skills & Experience

  • Creating perspectives on measurement frameworks
  • Evaluating client needs
  • Facilitating discussions with stakeholders
  • Strong analytical capabilities
  • Effective storytelling
  • Exceptional communication skills
  • Proficiency in data interpretation
  • Collaborative team member
  • Inquisitive and resolute mindset
  • Adaptable to a dynamic work environment
  • Highly organized

Preferred Attributes

  • Leadership experience in team settings
  • Background in the media sector
  • Familiarity with video advertising
  • Experience in A/B testing, Marketing Mix Modeling, or attribution analysis
  • Passion for campaign effectiveness and data analysis