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Senior Product Marketing Manager

2 months ago

London, Greater London, United Kingdom Pendo Full time
About the Role

Pendo is seeking an experienced Senior Product Marketing Manager to lead our product marketing efforts across the EMEA region.

Key Responsibilities
  • Develop and execute the go-to-market strategy for our EMEA audiences
  • Be the in-region product and buyer expert for Pendo in EMEA, dedicated to helping differentiate and grow Pendo's business in the region
  • Partner closely with the EMEA Sales and Marketing teams
  • Set the regional product marketing strategy and execute it
  • Adapt Pendo's global messaging and content for the EMEA market
  • Develop and execute go-to-market strategies to drive growth in our key geographies in EMEA
  • Research, develop, and deploy regional value propositions and narrative messaging
  • Develop regional sales enablement plans
  • Identify and act on key differences between North American and EMEA-based target audiences and competitors
  • Partner closely with the EMEA sales team to help them surpass their targets
  • Develop and execute regional go-to-market plans for new product launches and sales programs
Requirements
  • 5+ years of experience in product marketing at B2B SaaS companies
  • Creative thinker with an affinity for a fast-paced work environment
  • Excellent verbal and written communication skills
  • Exceptional teamwork and influencing skills
  • Ability to conduct regional, market, competitor, and customer research
Preferred Qualifications
  • Strong program and relationship management capabilities
  • Ability to independently handle multiple tasks and projects with precision
  • Proficiency in German and/or French is a plus
  • Experience with product analytics, digital experience management, and/or digital adoption platforms is a plus
  • Experience marketing/selling to customers in the financial services, business services, and high-tech industries is a plus