Senior Digital Marketing Architect

1 week ago

London, Greater London, United Kingdom Nexus Jobs Full time

Job Title: Senior Digital Marketing Architect

Job Summary:

Nexus Jobs is seeking a highly experienced Senior Digital Marketing Architect to lead the development of our client's online marketing strategy. As a key member of our team, you will be responsible for devising a digital strategy that leverages multiple revenue streams and drives business growth.

Key Responsibilities:

  • Develop a comprehensive digital marketing strategy that increases customer engagement and conversion.
  • Advise on optimization strategies to enhance the effectiveness of marketing campaigns.
  • Design and implement digital marketing solutions that integrate consumer databases, public-facing websites, consumer preference and activity tracking solutions, multi-device consumer targeting tools, consumer segmentation and analytics, and multi-channel consumer contact solutions.
  • Collaborate with stakeholders to create targeted marketing campaigns via 3rd-party channels, including social media.
  • Develop and articulate a compelling and holistic digital marketing strategy to support business growth and revenue targets.
  • Stay up-to-date with the latest digital marketing technologies, including Marketing Cloud, DMP platforms, and Ad Server technologies.
  • Assess and evaluate the current offerings within the DMP landscape, providing expert opinions on the current state of the data marketplace.
  • Develop and outline audience strategy recommendations to better understand the consumer base.

Requirements:

  • At least 7-10 years of experience in digital marketing architecture at a senior level.
  • Expertise in online digital marketing architecture, including consumer databases, public-facing websites, consumer preference and activity tracking solutions, multi-device consumer targeting tools, consumer segmentation and analytics, and multi-channel consumer contact solutions.
  • Experience with inventory management platforms that overlay ad-serving systems or data-targeting platforms and ad delivery.
  • Strong understanding of the UK market and banking and financial domain.
  • Excellent communication and project management skills.

What We Offer:

Nexus Jobs offers a competitive salary and benefits package, including a salary of circa 100K plus benefits.

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