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Digital Marketing Strategist

2 months ago

London, Greater London, United Kingdom Jas Gujral Full time

About the Role:

This is an exciting opportunity to work as a senior-level Digital Marketing Architect at Jas Gujral, directing the online marketing strategy for our organization.

You will be an expert in online digital marketing architecture with at least 7 to 10 years of experience at a senior level. Our company is looking for a Business Digital Architect to devise a digital strategy and leverage revenue streams by upselling to our customers.

Key Responsibilities:

  • Develop a strategy using digital marketing technology to increase customer engagement and conversion.
  • Advise on optimization strategies to increase the effectiveness of marketing.
  • In-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e-mail, SMS, mobile etc).
  • Relevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targets.
  • Knowledge of various DMP data segments and providers that are available in Digital Marketing Platform specific to the UK market and banking and financial domain.
  • Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments, new business revenue opportunities.
  • Develop & outline audience strategy recommendations as needed to help better understand the consumer base.
  • Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the data marketplace in the UK.
  • Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery.

About Us:

Jas Gujral is a company that values innovation and digital transformation. We are looking for a talented Digital Marketing Architect to join our team and contribute to our growth and success.