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Job Description
Digital Marketing Architecture - Onyx-Conseil
This is an exciting and challenging position to work at a senior level to direct the online marketing strategy for Onyx-Conseil.
You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years of expertise at a senior level.
Our company is a financial services organization that wants to engineer additional revenue streams from our large database of customers by upselling to them.
For this reason, we require an expert in the online digital and marketing arena as a Business Digital Architect where you will work with stakeholders to devise a digital strategy and leverage multiple revenue streams that we are looking to tap into.
You will be a techno-functional architect with the ability to understand Realtime Ad Intelligence and to use this information with various CRM tools available.
The following are some more points regarding this exciting new position:
- Develop a strategy using digital marketing technology with the aim to increase customer engagement and conversion.
- Advise on optimization strategies used to increase the effectiveness of marketing.
- In-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e.g. email, SMS, mobile etc).
- Relevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targets.
- Knowledge of various DMP data segments and providers that are available in Digital Marketing Platform specific to the UK market and financial services domain.
- Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments, new business revenue opportunities.
- Develop & outline audience strategy recommendations as needed to help better understand the consumer base.
- Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the data marketplace in the UK.
- Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery.
