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Digital Marketing Manager
2 months ago
About HONOR
HONOR is a global technology brand dedicated to creating innovative products and services that empower people to achieve and do more. With a strong focus on research and development, we are committed to delivering high-quality products that meet the needs of our customers.
Job Summary
We are seeking a highly skilled Digital Marketing Manager to join our UK team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns that drive business growth and customer engagement.
Key Responsibilities
- Partner with the UK Marketing Director to set marketing objectives and design the annual marketing plan, prioritizing audience insight, creative impact, and ROI effect.
- Set measurable campaign objectives with data to enable continuous improvement of business effect before, during, and after campaign delivery.
- Plan, implement, and evaluate paid digital media together with the UK media agency.
- Brief and lead the creative development of digital campaign content across paid, owned, and partner touch-points.
- Create a coherent creative narrative across brand campaigns, product campaigns, and direct-response campaigns.
- Enable creative and media synergy across both online and offline mediums, with a high-feeling and low-friction customer journey toward purchase.
- Lead the UK creative and design teams to develop campaign creative that attracts attention and elicits feeling among audiences within the different viewing environments of various platforms.
- Develop strong processes, planning, and behaviors to elevate the effectiveness of addressable digital media content and placement, including programmatic display, social mediums, and CTV.
- Partner with the UK ecommerce team to optimize investment in paid search, affiliate marketing, syndicated review platforms, and CRM.
- Partner with the UK Marketing Director to implement analytics and data insights to enable braver, bolder, and more effective return on creative and media investment.
Requirements
- Proven experience leading rigorous digital marketing campaigns in a high-growth business.
- Strong understanding of creative and media effectiveness, including planning, execution, and evaluation across all digital touch points.
- Maturity to balance the need for speed and the importance of planning process.
- Understanding of the integrated role that digital marketing plays within the online and offline world of brand building and direct response marketing.
- A team player who is motivated to be inspired and challenged to do the best marketing work of their life.
What We Offer
We celebrate diversity and inclusion and are committed to building teams that represent a variety of backgrounds, perspectives, and skills. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your resume in English.
