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Employer Branding Strategist

2 months ago


StokeonTrent, Stoke-on-Trent, United Kingdom bet365 Full time
Employer Branding Specialist

An innovative and forward-thinking Employer Branding Specialist is required to elevate our Employer Value Proposition (EVP) and make us the go-to choice for top talent.

Key Responsibilities:
  • Develop and implement an EVP that resonates with our values and culture.
  • Create and curate content that effectively communicates our EVP across various platforms.
  • Manage our online presence, including our careers site and social media channels, to engage with potential candidates.
  • Analyse data and metrics to evaluate the effectiveness of our employer branding efforts and make data-driven decisions.
  • Collaborate with engagement, HR, marketing, and recruitment teams to ensure a cohesive brand experience for current and prospective employees.
  • Engage with employees to amplify our brand through authentic storytelling and testimonials.
  • Oversee the production of brand materials, ensuring they are inclusive and resonate with a diverse audience.
  • Stay abreast of employer branding trends and best practices to innovate and improve our strategy continuously.
  • Report on the ROI of employer branding initiatives, demonstrating their impact on talent attraction and retention.

Requirements:

  • Strategic thinker with a passion for employer branding and EVP development.
  • Demonstrable hands-on experience in creating and executing branding campaigns.
  • Natural storyteller with excellent narration and writing skills.
  • Proficiency in digital marketing tools and platforms.
  • Ability to analyse data to make informed decisions and measure success.
  • Experience managing social media accounts, including Glassdoor, Indeed, LinkedIn, and content creation.
  • Knowledge of current trends in employer branding and talent attraction.
  • Creative mindset with attention to detail.

About Us:

We are a world-class consumer brand looking for a talented Employer Branding Specialist to join our team. By applying to this role, you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy.