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Digital Marketing Director

2 months ago

Shoreditch, Greater London, United Kingdom Vouch Global Full time
{"title": "Account Director - Digital Marketing", "description": "Job Title: Account Director - Digital Marketing

Vouch Global is a leading creative performance agency specializing in paid media, SEO, influencers, and social media content and ad creative.

We are seeking a highly experienced Account Director to join our team on a full-time basis. The ideal candidate will have a strong background in digital marketing and social media, with a proven track record of managing client relationships and delivering successful campaigns.

The Account Director will be responsible for the day-to-day management of various client campaigns, including complex digital marketing and advertising campaigns, influencer marketing campaign launches, and video content projects.

The successful candidate will have extensive knowledge of at least three biddable channels - Paid Social, search, SEO, programmatic, and native. They will also have strong previous experience in client servicing, with a strong track record of managing client relationships and delivering successful campaigns.

The Account Director will work closely with the Managing Director to ensure a high level of performance and will be responsible for the continual development of Vouch's product offering to ensure we are always at the cutting edge of delivery trends.

Key Responsibilities:
  • Proven experience (5+ years) in a client-facing role within a digital marketing or advertising agency, with a strong track record of managing client relationships and delivering successful campaigns.
  • Extensive knowledge of at least three biddable channels - Paid Social, search, SEO, programmatic, and native.
  • Report directly to the Managing Director.
  • Strong previous experience in client servicing.
  • Collaborate with internal teams, including account management peers, creative, and media to deliver integrated solutions that align with client objectives.
  • Develop and execute strategic plans to meet and exceed client expectations, driving performance and ROI.
  • Manage internal Account Executives.
  • Manage multiple projects, timelines, and resources simultaneously.
  • Oversee and report on Paid Search Campaigns.
  • Communicate with the team and ensure all members are on board with delegated tasks.
  • Deliver projects on time, within scope, ensuring quality standards are met.
  • Anticipate potential risks or problems and act proactively to resolve issues.
  • Create, maintain, and update detailed project plans that will drive schedule, resource, and client management.
  • Regularly update key stakeholders on project status.
  • Plan digital campaigns from the initial stages through to final delivery.
  • Continuously assess processes and recommend improvements.
  • Analyze the success of client campaigns, producing reports and data analysis as supporting evidence.
  • Oversee the project's financial budget, notifying stakeholders of cost implications, changes to budget, spending, and cost changes.
  • Identify opportunities to grow existing accounts by upselling additional services or expanding campaign scope, while consistently delivering value and meeting client objectives.
  • Coordinate and manage the creation of all digital content, such as websites, blogs, press releases, infographics, videos, etc.
  • Coordinate and manage the creation of social media content.
  • Track project deliverables and match those with agreed deadlines.
  • Monitor campaign performance, analyze data, and generate reports to assess effectiveness and identify areas for improvement, offering insights and recommendations to optimize campaigns.
  • Report on success criteria for projects by measuring results.
  • Creation of case studies following the completion of successful campaigns.
  • Conduct in-depth market research, competitor analysis, and audience segmentation to develop effective media strategies that align with client goals and objectives.

Vouch Global is an equal opportunities employer and welcomes applications from all qualified candidates.

", "lang_code": "en"}