Public Relations Account Director

4 weeks ago

Shoreditch UK, East London, United Kingdom Me:Mo Full time

Me:Mo offers a full-service marketing service to clients, and the team comprises of experienced Media and Influencer Relations professionals, Digital Marketing specialists, Social Media experts, and Content Creators.

We represent some of the most established and successful restaurant brands in the business including Pizza Pilgrims, Tao Group, Chotto Matte and Roti King alongside a range of independents, such as Cavita, Kitty Fisher’s and Angelina’s, helping them with their communications strategy across all touch points in the marketing mix.

Our primary services are PR, social media management, digital marketing and local marketing, all underpinned by a strong creative division that offers in-house photography, videography and graphic design.

Me:Mo offers a progressive environment with regular team socials, a collaborative work environment and lots of chances to eat some of the best food in London. We’re a sociable bunch who pride ourselves on having a strong culture and love nothing more than getting together regularly.

Job Description:

With exciting new client wins and an adapting media landscape, we’re growing the Media Team at Me:Mo for a modern, digital-first approach to PR. We’re looking for an experienced Account Director to join us, bringing expertise to the role with an ability to proactively manage PR accounts, secure coverage across the traditional media and influencer landscape and drive creative media campaigns that get people talking about our clients.

The new team member will work with the Head of Press on media strategies for clients, be responsible for overarching strategy for a wide range of accounts, working alongside team members from all disciplines. The candidate will also work with and help manage other members of the team, and of course work to secure key features in target publications.

We’ll be looking for a candidate that has a proven record of working on successful media campaigns, has a passion for the industry and is a great culture fit for working in our fast-paced and exciting work environment.

Responsibilities:

  • Provides strategic support to the Head of Media
  • Directs and manages PR campaigns across a range of clients, working with Client Services leads to manage expectations of clients.
  • Generates feature placements in key titles
  • Maintains relations with media, influencers and tastemakers
  • Manages launch events, campaigns and activations
  • Manages junior team members to ensure KPIs are met
  • Delivers coverage across traditional press, online, influencer and broadcast platforms, adding value from all media activity
  • Manages tracking and reporting across clients
  • Contributes to Media Team development by training junior staff and exploring new tools, practises
  • Proactively seeks out new media relationships in key national and international publications

A successful candidate will have:

  • Proven experience working at Account Manager level or upwards (in agency or in-house)
  • Experience working in a fast-paced environment
  • Team management experience
  • Proven track record of creating a positive impact on business through implementation of a communications strategy
  • Strong organisation skills, methodical and efficient and ability to make good decisions and be proactive.
  • Proactive, creative and strategic mind
  • Established media and influencer contacts across UK publications
  • Experience of event management
  • Strong writing skills and ability to communicate media strategies and client campaign goals
  • Able to identify positive coverage opportunities across multiple media platforms

• • A commercial mind – drives covers as well as media awareness.

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