Senior TikTok Influencer Marketing Specialist

4 weeks ago

Manchester, United Kingdom THG Full time

Company Overview:

THG is a rapidly evolving global technology enterprise that excels in connecting brands directly with consumers. Our cutting-edge proprietary technology and infrastructure support a diverse range of beauty, nutrition, and lifestyle brands, driving significant growth for our clients on a global scale.

With a dynamic team of over 7,000 driven individuals worldwide, our culture is characterized by a fast-paced and entrepreneurial spirit, which has been instrumental in our remarkable expansion.

We are continuously on the lookout for innovative thinkers who can contribute fresh ideas to THG and help propel the organization forward on its exciting journey. If you are prepared to take a significant step in your career, challenge yourself daily, and adapt to the evolving landscape, THG is the place for you.

Position Overview:

We are seeking a proactive Senior Influencer Marketing Executive with a focus on TikTok to join our team. This role presents an exciting opportunity to play a crucial part in shaping our influencer marketing strategy and driving brand growth.

Key Responsibilities:

  • Performance Monitoring: Assist in tracking and enhancing channel performance, including managing commercial KPIs, budgets, and targets.
  • Strategy Development: Create and implement influencer strategies across the lifestyle and wellness sectors to boost brand visibility on TikTok.
  • Influencer Recruitment: Lead the process of recruiting and onboarding new TikTok influencers, working closely with regional and central teams to ensure brand alignment.
  • Relationship Management: Manage the complete relationship lifecycle with influencers, including outreach, negotiation, nurturing connections, and performance assessment.
  • Contract Management: Negotiate and oversee influencer contracts, ensuring sustainable relationships with clear expectations that align with the influencer's profile.
  • Event Coordination: Support the planning and execution of events and ad-hoc tasks related to influencer engagement.
  • Trend Analysis: Stay informed about social media trends and platform updates to provide insights to the broader team and enhance content output.
  • Creative Collaboration: Work with the brand team on innovative approaches to influencer campaigns and concepts, integrating them into overall brand strategies.

Qualifications:

  • Experience: A minimum of 2 years in influencer marketing or related marketing roles.
  • Platform Expertise: In-depth knowledge of TikTok, including talent identification, content creation, and trend awareness.
  • Industry Passion: A strong interest in health, fitness, and wellness sectors.
  • Brand Insight: Understanding of the role influencers play in building brand awareness, affinity, content creation, and driving commercial success.
  • Commercial Insight: Interest in the commercial dimensions of influencer marketing, with proficiency in data management and analysis.
  • Project Management: Strong project management capabilities, with a proven track record of executing successful initiatives in a fast-paced environment.
  • Team Collaboration: Experience in working effectively within a team setting.

Benefits:

  • Competitive Salary
  • Birthday Leave
  • Access to Company Doctor
  • Onsite Barber/Hairdresser
  • Onsite Physiotherapist
  • Complimentary Gym Access at HQ
  • Discounts Across THG Brands
  • Pension Scheme
  • Additional Benefits

THG is dedicated to fostering a diverse and inclusive environment and welcomes applications from all segments of the community.

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