Senior Influencer Marketing Manager
2 months ago
We're a fast-paced, global technology conglomerate that specializes in taking brands directly to consumers. We're home to a portfolio of leading brands and websites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to fully realize our vision and maintain our leadership in a rapidly evolving global industry.
Job Title: Senior Influencer Marketing Manager - TikTokReporting to: Influencer Marketing Manager - UK
Company: THG Nutrition
Location: THG HQ (Office-based)
About THG Nutrition & WellnessTHG Nutrition & Wellness is home to some of the most trusted and respected names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, and MP Activewear.
We aim to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us every day.
Role Overview:We're seeking a dynamic Senior Influencer Marketing Manager with a focus on TikTok to join our team. This is an exciting opportunity to play a pivotal role in shaping our influencer marketing strategy and driving brand growth.
Key Responsibilities:- Channel Performance Support: Assist in monitoring and optimizing channel performance, including managing commercial KPIs, budgets, and targets.
- Influencer Strategy Implementation: Develop and execute influencer strategies across the lifestyle and wellness division to enhance brand presence on TikTok.
- Influencer Recruitment and Onboarding: Lead the recruitment and onboarding of new TikTok influencers, collaborating with territory and central teams to ensure alignment with brand guidelines.
- Relationship Management: Oversee end-to-end relationship management with influencers, including outreach, negotiation, nurturing relationships, and performance evaluation.
- Contract Negotiation: Negotiate and manage influencer contracts, ensuring long-term relationships with clear deliverables that align with the influencer's profile.
- Event Support: Assist with planning and executing potential events and ad-hoc tasks related to influencers.
- Trend Monitoring: Stay updated on social media trends and platform updates to inform the wider team and enhance content output.
- Creative Collaboration: Collaborate with the brand team on creative approaches to influencer campaigns and concepts, integrating them into the broader brand plans.
- Experience: A minimum of 2 years in influencer marketing and/or marketing roles.
- TikTok Expertise: You need to know the platform inside out – from spotting top talent and creating great content to staying ahead of the latest trends.
- Industry Interest: A strong interest in the health, fitness/wellness categories.
- Brand Awareness: Understanding of how influencers contribute to building brand awareness, affinity, content creation, and driving commercial value.
- Commercial Acumen: Interest in the commercial aspects of influencer marketing, with proficiency in Excel and general data handling.
- Project Management: Strong project management skills, with a demonstrated ability to execute successful projects with minimal guidance in a fast-paced environment.
- Team Experience: Experience in managing and working within a team environment.
- Competitive Salary
- Birthday off
- Company doctor
- Onsite Barber/Hairdresser
- Onsite Physiotherapist
- Free onsite staff gym at THG HQ
- Discounts across THG Brands
- Pension
- Other benefits
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