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Influencer Marketing Manager

1 month ago

Manchester, United Kingdom THG Full time
About THG

We're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to fully realize our vision and maintain our leadership in the rapidly evolving global industry.

Life at THG Beauty

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty, and the beauty subscription box brand Glossybox. Our portfolio of premium brands includes ESPA, Ameliorate, and Grow Gorgeous, all loved and trusted by millions of fans worldwide. We partner with a network of over 19,000 influencers to ensure brands can reach their audience globally.

Why be an Influencer Manager at THG?

You'll be responsible for delivering paid influencer partnerships across key territories, with a primary focus on the UK and Ireland. You'll manage a team of influencer marketing specialists and be immersed in the world of influencer marketing, creators, and social media. You'll be data-driven and commercially astute, driving forward the LOOKFANTASTIC influencer marketing strategy to deliver on both brand and performance goals.

Key Responsibilities:
  • Develop and lead best-in-class paid influencer activations across key channels, including TikTok, Instagram, YouTube, and Snap.
  • Manage the paid influencer budget, balancing cost-efficiencies with KPIs such as reach/awareness vs ROI/COS.
  • Oversee the cost pipeline, ensuring spend is updated daily/weekly to reflect activity delivered.
  • End-to-end relationship management with influencers, including outreach, negotiation, setting KPIs, and evaluating performance.
  • Support the Head of Influencer Marketing with forecasting weekly/monthly budgets and reporting on channel performance.
  • Work with the Head of Influencer Marketing to source and execute top-tier talent partnerships and ambassadorships.
  • Lead all retainer contracts for LOOKFANTASTIC, including regular review to ensure KPIs are met.
  • Work closely with the social (paid & organic) teams to deliver channel-specific talent requirements, including negotiating usage with creators.
What Skills & Experience do I need for this role?
  • At least 4 years' experience in managing influencer campaigns with a wide range of objectives and KPIs.
  • Line management experience (Exec/Senior Exec level).
  • Budget management in excess of £1M preferred.
  • A genuine passion for influencer and creator marketing.
  • An understanding of how influencers and wider community can play a key role in building brand awareness, affinity, content creation, and driving commercial value.
  • Knowledge of both current and emerging global platforms, including Instagram, Facebook, YouTube, and TikTok.
  • Knowledge of reporting tools such as Tableau and Google Analytics.
  • Outstanding communication, negotiation, and organizational skills.
  • A proactive self-starter with a problem-solving attitude.
What's in it for me?
  • Access to bespoke development programs designed and developed by our in-house L&D team.
  • Continued development through our upskilling program delivered in partnership with an industry-leading training provider.
  • Enhanced leave, including 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either. Enjoy your day off on us.
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.
  • Access to face-to-face and virtual appointments with our in-house GP.
  • Access to our in-house CBT therapist.
  • Access to our 247 Employee Assistance Programme (EAP) provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.
  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidized bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service.

We are an equal opportunities employer. We're committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.