Influencer Marketing Specialist

3 weeks ago

Manchester, United Kingdom THG Full time

About THG

We're a global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Role: Influencer Manager - MP Activewear

Job Location: THG HQ

THG Nutrition & Wellness:

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

About The Role:

The Influencer Manager will be a performance focussed, proactive, creative and hardworking individual who's passionate about influencer marketing, building lasting relationships and social media. Taking a leading role within our MP Activewear and the Myprotein Influencer programme you will have responsibility for growing and nurturing the roster for one of the most notable marketing channels in the nutrition division.

Key Responsibilities:

  • Working in the central nutrition Influencer & Activations team, reporting into the Head of Influencer Performance
  • Responsible for finding, recruiting and onboarding notable and leading experts in the fitness & health category.
  • Delivering strategic athlete and influencer recruitment. This includes but not isolated to – aspirational athletes, nutritionists, sportswoman/men, athletes etc
  • Manage junior influencer heads and support their development and growth within the influencer team.
  • Responsible for end-to-end relationship management with influencers, included but not limited to outreach, negotiation, setting KPIs, onboarding process, nurturing relationships and evaluating performance
  • Negotiate and manage influencer contracts to build long term relationships with clear deliverables matching the influencers profile
  • Alongside recruitment, ensure there is a robust and clear activation plan for all athletes including alignment to site and trading plans, as well as collaborate with wider marketing channels to amplify influencer activations
  • Work closely with Myprotein marketing channel leads to see through the activation plan.
  • Work closely with the social (paid & organic) teams to deliver any channel specific talent requirements.
  • Manage a roster of Global tier 1 talent that supports the evolution and brand development.
  • Create & establish relationships with external agencies, in the UK and globally, to onboard new talent.
  • Daily relationship management with a portfolio of Global tier 1 talent.
  • Assist more junior team members with negotiations and influencer KPI setting
  • Ensure all influencer partnerships comply with legal regulations and company guidelines.
  • Stay up-to-date with industry trends, emerging platforms, and competitor activities to keep the brand at the forefront of influencer marketing
  • Manage the UK influencer marketing budget, ensuring cost-effective strategies and maximum return on investment.

Requirements:

  • +2 years' experience in relationship management and/or marketing roles which require strong communication skills externally
  • An interest in the athleisure, fitness, nutrition and overall health industry
  • An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands.
  • Knowledge of both current and emerging global platforms
  • Strong project management & organisation skills; demonstrated ability to execute successful projects.
  • Experience with working in a team and people management

Benefits:

Career Development

  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either Enjoy your day off on us
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.

Other Perks

  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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