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Marketing Director
2 months ago
About the Role:
We are seeking a highly skilled Marketing Manager to lead and oversee all marketing activities related to the sales of Shared Ownership and Market Sale tenures for Service Care Solutions.
This is a fantastic opportunity to drive marketing strategies and contribute to the success of our development projects.
Key Responsibilities:
- Develop and execute comprehensive marketing and PR strategies for new build schemes focused on Shared Ownership and Market Sale tenures.
- Plan and track the performance of all marketing activities, ensuring alignment with sales objectives.
- Collaborate with the team to produce high-quality written content, including blog posts, press releases, brochures, and digital marketing materials.
- Monitor and control marketing budgets with associated reporting.
- Assist in the planning and execution of sales arenas, working closely with sales colleagues and managing third-party contractors as needed.
- Lead advertising campaigns, ensuring legal compliance and timely delivery.
- Manage and maintain content for the website, maximizing engagement and performance.
- Innovate new marketing approaches for our new homes.
- Produce press releases and case studies, managing the creation of media materials in collaboration with external consultants.
- Maintain stock levels of literature and brand assets, managing a structured marketing asset library.
- Organize and promote events such as open days and home shows, attending events as required.
- Enhance social media presence for maximum visibility and ROI.
- Monitor and analyse the effectiveness of marketing campaigns, shaping future activities based on data-driven insights.
- Stay informed on relevant legislation and ensure compliance across all marketing activities.
Requirements:
- Experience managing a property marketing team.
- Proven experience in direct B2C marketing within a new homes sales environment.
- Demonstrated ability to plan and deliver sales arenas for new homes.
- Degree-level education, CIM qualifications, or equivalent experience.
- Strong background in organizing promotional events, social media, and digital marketing.
- Full UK driver's license and access to own car.
