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Marketing Communications Specialist

2 months ago

Perivale, Greater London, United Kingdom BMJ Full time
{"Job Title: Marketing Executive, Events

Job Overview:

BMJ is a leading healthcare knowledge provider seeking a skilled Marketing Executive to join its busy and close-knit team. The successful candidate will support the team in meeting its objectives to bring in poster presenters, attendees, and speakers by implementing effective, multi-channel marketing campaigns.

Main Responsibilities:

* Manage a range of digital marketing campaigns focused on delegate uptake, abstract submission, brand, and engagement
* Write clear and engaging copy for different marketing channels such as email, social media, web, and print advertising
* Work with a designer and on your own for some smaller projects, producing printed and digital collateral such as event guides, advertising, and images for various channels
* Work with the Marketing Manager and data team to identify relevant prospective audiences for each communication channel
* Update events websites, particularly online programmes and various landing pages as needed
* Brief an agency on all new and ongoing PPC advertising campaigns and manage the ROI for these
* Produce internal management reports on progress towards targets
* Report on the effectiveness of campaigns and the website by consulting individual campaign platforms and Google Analytics
* Budget tracking and reconciliation of marketing expenditure across the events

Requirements:

* Effective copywriter who can adapt their writing for email, web, social, and print
* Shows pride in their attention to detail
* Can demonstrate they have independently managed multi-channel digital campaigns
* Good understanding of Google AdWords and experience in managing PPC campaigns independently or via an agency
* Respect for deadlines and excellent time management with the ability to juggle multiple tasks
* Can demonstrate strong interpersonal skills and confidence in managing multiple stakeholders
* A savvy user of email software (experience with Adestra will be ideal)
* Experience in using Canva or similar design software
* Good grasp of Google Analytics and SEO best practices
* Experience in events marketing is a definite plus

Why Work for Us:

BMJ offers a dynamic and innovative work environment with opportunities for professional growth and development. We are committed to providing our employees with a range of benefits and perks, including flexible work arrangements, discounted gym membership, and a generous pension scheme.

Flexible Work and Workplace Perks:

* Flexible work available to all employees: Remote first; Core hours; 9-day fortnight
* Discounted onsite gym and fitness classes

Generous Benefits:

* Generous double-matching employer pension contribution, up to 12%
* Discounted dental and travel insurance
* Seven x salary life assurance cover and a generous income protection package
* Discounted gym membership, cycle-to-work, and season ticket loan

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.