Marketing Data Analyst

1 week ago

Bradford, Bradford, United Kingdom Elevation Recruitment Group Full time £30,000
About the Role

We are seeking a highly analytical and motivated individual to join our Marketing team as a Marketing Data Analyst. As a key member of our team, you will be responsible for collecting, analyzing, and leveraging marketing data to drive informed decision-making and optimize marketing strategies across our product portfolio.

Key Responsibilities
  • Data Analysis and Interpretation
    • Collect and analyze marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources.
    • Conduct in-depth analysis to identify trends, patterns, opportunities, and insights related to sales and marketing performance.
  • Reporting and Presentations
    • Track and report on marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI.
    • Present regular reports to communicate key findings, insights, and recommendations to stakeholders.
  • Market Research and Insights
    • Conduct market research to identify industry trends, consumer behavior, and competitive landscape.
    • Provide insights on market opportunities and threats to inform marketing strategies.
  • Segmentation and Profiling
    • Use customer data to segment and profile the target audience, to enable effective marketing activity and drive sales.
  • Collaboration and Teamwork
    • Collaborate with the Marketing team to support data-driven decision-making.
    • Work with other teams as required to integrate marketing insights into broader business strategies.
Requirements
  • Education
    • Degree in Marketing, Business, Statistics, Economics, or related field. Master's degree is a plus.
  • Experience
    • At least 2 years of experience in marketing analytics, market research, or a related role.
  • Skills
    • Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel).
    • Strong analytical, critical thinking, and problem-solving skills.
    • Curiosity, a positive, can-do attitude, and a desire to innovate.
    • Effective communication and presentation skills, with the ability to translate complex data into actionable insights.
    • Strong attention to accuracy and quality.

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