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Data Analytics Lead
2 months ago
Join Datatech Analytics as a Lead Technical Specialist and take on a challenging role that requires expertise in data analysis and leadership. As a key member of our team, you will be responsible for driving business growth through the use of data and analytics.
Job SummaryWe are seeking a highly skilled and experienced Lead Technical Specialist to lead our data analysis team. The successful candidate will have a strong background in data analysis, leadership, and communication. You will be responsible for setting the policy, framework, and approach on data analysis, delivering analytics that puts the customer at its heart, and driving maximum value.
Key Responsibilities- Lead a team of analysts across 5 specialisms of viewing, subscription, MarTech, social, and campaign evaluation product, providing high-value, best-in-class data analysis or direct via self-serve to leaders.
- Shaping, reviewing, and ensuring delivery of accurate and quality technical data analysis and business recommendations from the team.
- Assessing the requirements, assessing the ROI on analysis work, purchasing of data sets, connecting data sets and research work, and deciding on the optimal modelling formats.
- Understanding the broader business needs, prioritizing analysis requirements, advising on best-in-class analytical methods, and agreeing prioritized requirements.
- Critically assessing multiple existing data sets, recommending specific future innovations and improvements on analysis, modelling, and forecasting tools, methods, and ways of working with a clear business case and ROI.
- Accountable for the quality and delivery of analytics deliverables from the team and setting the standards for Insight as a whole.
- Lead and develop the team, coaching for excellence, and growing the team skills capabilities in critical new areas such as social and web.
- Proven commercial experience of analytics leadership, including multiple mixed data sets.
- Strong business understanding, including the role of analytics in driving leader decisions and key levers impacting leader decisions across content, product, distribution, and sales.
- Excellent understanding of analytics methodologies, modelling, and data query languages, such as SQL, Python, and access analytics tools, including 3rd Party data (Adobe), tools across social platforms.
- Knowledge of the analytics market and ability to scan the industry for new and innovative analytic tools and techniques to bring best-in-class methods.
- Good influencing skills of peers and Senior Leaders, good interpersonal and collaboration skills, including capability to support and drive learning across the Insight team.
- Strong communication and presentation skills, with the ability to present complex and detailed recommendations clearly and succinctly to C-Suite/Senior Leaders.
- Excellent ability to deal with data complexity and proven track record of working with technology data teams to drive a clear route to data integrity foundation.
- Strong leadership/people management skills (min 2 years), including coaching of team members.
- Ability to handle multiple projects and priorities, manage timescales, and delivery across the team often under pressure.
- Sector experience in a media or broadcast company would be useful.
