Creative Brand Strategist

4 weeks ago

Hampshire, United Kingdom VMA GROUP Full time
Job Overview

Position: Brand and Creative Lead

An exciting opportunity has arisen for a skilled Brand and Creative Lead to contribute to a prominent health insurance organization.

The ideal candidate will oversee brand management, ensure creative excellence, and coordinate tasks within the brand and creative division.

Remote work flexibility: 1 in-office day monthly

Contract Type: Fixed-term contract

Salary Range: £55,000 - £65,000 (pro-rated)

Consideration for day rate candidates is available.

Key Responsibilities:

Brand Strategy and Oversight:

  • Craft and enhance the brand strategy to align with organizational objectives and market dynamics.
  • Maintain brand uniformity across various marketing platforms, including digital, print, and events.
  • Lead the formulation and execution of brand guidelines, ensuring all communications resonate with the brand identity.

Creative Leadership:

  • Guide the creative workflow from ideation to realization, producing high-caliber visual and textual content.
  • Direct a team of designers, copywriters, and external partners to create captivating and innovative creative materials.
  • Administer the creative budget, ensuring timely and cost-effective project delivery.

Campaign Strategy:

  • Collaborate with marketing and product teams to devise integrated campaigns that enhance brand visibility and engagement.
  • Generate and implement creative concepts for campaigns, product introductions, and significant marketing efforts.
  • Ensure all creative outputs align with the overarching brand strategy and fulfill company goals.

Collaboration with Stakeholders:

  • Partner with senior leadership to synchronize brand and creative strategies with business aims.
  • Engage with cross-departmental teams to guarantee effective brand representation throughout the organization.
  • Present creative ideas and brand strategies to key stakeholders, incorporating feedback for continuous improvement.

Market Analysis and Insights:

  • Conduct market analysis to grasp industry trends, competitor activities, and customer preferences.
  • Utilize insights to shape brand strategy and creative direction, ensuring ongoing relevance and competitiveness.
  • Track brand performance metrics and adapt strategies as needed to enhance brand perception and engagement.

Qualifications:

  • Proven experience in brand management, ideally across a diverse portfolio.
  • Background in advertising or agency work with a focus on creativity and storytelling.
  • Skilled in developing bold and engaging concepts from briefs to deliver outstanding creative results.
  • Experience managing creative agencies and leading teams.
  • Strong stakeholder relationship-building and communication skills.
  • Experience in project management of campaigns, including reporting.
  • Familiarity with working in a regulated environment.

Benefits:

  • Competitive compensation and benefits package.
  • Opportunities for professional development and career advancement.
  • A collaborative and innovative workplace culture.
  • Flexible working arrangements with potential for remote work.

VMA GROUP is dedicated to equal opportunities and promotes an inclusive recruitment process.

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