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Brand Manager

2 months ago

Hampshire, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Better Placed are pleased to be working with a leading food and beverage company and they are looking for a Brand Manager to join their team

In this pivotal role, you will develop and deliver the local implementation of the Global Brand Strategy for the brands, ensuring the maximisation of long-term brand value, consumer fame, and customer engagement.


The Role:

  • Assist with the execution of Brand Strategy, priorities, objectives, marketing plans, and activities, providing updates on the competitive position of the brand to key internal stakeholders.
  • With support from the Senior Brand Manager, develop, implement, monitor, and evaluate high-quality/effective brand marketing plans and activities to achieve brand targets and build brand equity, including through Brand Ambassador activity.
  • Work closely with Category & Customer Marketing Managers to ensure that the implementation of activities aligns with overall brand plans and guidelines.
  • Maintain excellent relationships with key internal and external stakeholders to optimise activity delivery and facilitate timely, relevant communication.
  • Stay continuously alert to changes, issues, and opportunities in the market.
  • Lead the extended agency team to deliver consistently disruptive activation.
  • Collaborate closely with Global Brand Teams to strengthen relationships and alignment.


You:

  • Proven experience in creating brand strategy and full market mix development and activation.
  • Demonstrable experience in full P&L analysis and a solid understanding of key financial metrics.
  • Excellent presentation and communication skills.
  • A creative and entrepreneurial approach.
  • Successful third-party relationship management, particularly in managing cross-agency teams.
  • Excellent project management skills.
  • A confident, proactive approach, consistently reliable in delivery.
  • Strategic thinker and influencer.