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Creative Brand Strategist

3 months ago

Hampshire, United Kingdom VMA GROUP Full time
Job Overview

Position: Brand and Creative Lead

An exciting opportunity has arisen for a seasoned Brand and Creative Lead to contribute to a prominent health insurance organization.

The ideal candidate will take charge of brand management, ensuring creative excellence while overseeing the workflow within the brand and creative division.

Work Arrangement: Primarily remote with occasional office attendance

Contract Type: Fixed-term contract with a competitive salary range

Key Responsibilities:

Brand Strategy and Oversight:

  • Craft and enhance the brand strategy in alignment with organizational objectives and market dynamics.
  • Maintain brand uniformity across all marketing platforms and interactions, including digital, print, and events.
  • Direct the creation and execution of brand guidelines, ensuring all communications resonate with the brand ethos.

Creative Leadership:

  • Guide the creative workflow from ideation to implementation, producing top-notch visual and textual content.
  • Lead a team of designers, writers, and external partners to create captivating and innovative creative materials.
  • Oversee the creative budget, ensuring timely and cost-effective project delivery.

Campaign Strategy:

  • Collaborate with marketing and product teams to design integrated campaigns that elevate brand visibility and engagement.
  • Generate and execute creative concepts for campaigns, product introductions, and other significant marketing endeavors.
  • Ensure all creative outputs align with the overarching brand strategy and fulfill organizational goals.

Collaboration with Stakeholders:

  • Engage with senior leadership to synchronize brand and creative strategies with business aims.
  • Collaborate with cross-functional teams to guarantee effective brand representation across all sectors.
  • Present creative ideas and brand strategies to key stakeholders, incorporating feedback for continuous improvement.

Market Analysis and Insights:

  • Conduct market analysis to grasp industry trends, competitor actions, and customer preferences.
  • Utilize insights to shape brand strategy and creative direction, ensuring ongoing relevance and competitiveness.
  • Track brand performance metrics and adjust strategies as needed to enhance brand perception and engagement.

Required Skills and Experience:

  • Proven experience in brand management, ideally across a diverse portfolio, with a focus on building and nurturing a reputable brand.
  • Background in advertising or agency work with a strong emphasis on creativity, delivering compelling narratives and visuals.
  • Skilled in developing bold and innovative concepts from briefs to achieve outstanding creative results, with a deep understanding of audience engagement.
  • Experience in managing creative agencies.
  • Proven leadership experience.
  • Expertise in formulating and executing campaign strategies.
  • Strong ability to cultivate stakeholder relationships through effective communication.
  • Experience in project management for campaigns, including performance reporting.
  • Familiarity with working in a regulated environment.

What We Offer:

  • Attractive salary and benefits package.
  • Opportunities for professional growth and career advancement.
  • A collaborative and innovative workplace culture.
  • Flexible working arrangements with the possibility of remote work.

VMA GROUP is dedicated to equal opportunities and is an Inclusive+ Recruiter.