Marketing and Communications Specialist
3 days ago
We are seeking a highly skilled and experienced Marketing and Communications Specialist to join our team at The Orders of St John Care Trust. As a Local Marketing and PR Executive, you will play a key role in developing and implementing local marketing strategies to promote our care homes and services in the South Region.
Key Responsibilities:
- Develop and implement local marketing plans to increase awareness and engagement with key stakeholders, including local media, community groups, and healthcare professionals.
- Identify and attend local networking opportunities to build relationships and generate referrals.
- Source and develop effective local marketing materials, including brochures, flyers, and social media content.
- Collaborate with Home Managers and the central marketing team to ensure consistent branding and messaging across all marketing channels.
- Monitor and report on the effectiveness of local marketing initiatives and make recommendations for improvement.
- Develop and manage community and stakeholder outreach events to promote our care homes and services.
- Establish relationships with key local media to secure earned coverage and promote our brand.
- Support and train Home Managers and other staff on marketing and engagement best practices.
About Our Benefits
- We offer a hybrid working policy, with a minimum of 2-3 days spent in the office or care homes and the remaining time worked from home.
- A contributory company pension scheme.
- Life assurance.
- 25 days' holiday + Bank Holidays.
- Free parking on site.
- 'My Rewards' scheme and Blue Light Card offering discounts on shopping, holidays, cinema, dining, and more.
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