Marketing and Communications Specialist

3 days ago


Cardiff, Cardiff, United Kingdom The Orders of St John Care Trust Full time
About the Role

We are seeking a highly skilled and experienced Marketing and Communications Specialist to join our team at The Orders of St John Care Trust. As a Local Marketing and PR Executive, you will play a key role in developing and implementing local marketing strategies to promote our care homes and services in the South Region.

Key Responsibilities:

  • Develop and implement local marketing plans to increase awareness and engagement with key stakeholders, including local media, community groups, and healthcare professionals.
  • Identify and attend local networking opportunities to build relationships and generate referrals.
  • Source and develop effective local marketing materials, including brochures, flyers, and social media content.
  • Collaborate with Home Managers and the central marketing team to ensure consistent branding and messaging across all marketing channels.
  • Monitor and report on the effectiveness of local marketing initiatives and make recommendations for improvement.
  • Develop and manage community and stakeholder outreach events to promote our care homes and services.
  • Establish relationships with key local media to secure earned coverage and promote our brand.
  • Support and train Home Managers and other staff on marketing and engagement best practices.

About Our Benefits

  • We offer a hybrid working policy, with a minimum of 2-3 days spent in the office or care homes and the remaining time worked from home.
  • A contributory company pension scheme.
  • Life assurance.
  • 25 days' holiday + Bank Holidays.
  • Free parking on site.
  • 'My Rewards' scheme and Blue Light Card offering discounts on shopping, holidays, cinema, dining, and more.


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