Senior Business Development Manager

6 days ago


Market Harborough, Leicestershire, United Kingdom Welcomm Communications Full time
About Welcomm Communications

We are a leading provider of managed business communications, based in the Midlands region of the UK.

We pride ourselves on delivering exceptional customer and operational support, which has earned us numerous industry awards, including O2's prestigious Direct Business Partner of the Year Award for six consecutive years.

A culture of excellence thrives within our organisation, and our talented teams go above and beyond to meet the needs of our customers. We foster a collaborative and innovative work environment, where employees feel valued and empowered to succeed.

Through strategic acquisitions and a commitment to developing our people, we have expanded our product and services portfolio to become a trusted communications partner to thousands of businesses across the UK.

Job Purpose

You will play a pivotal role in driving the growth and success of Welcomm's business development efforts. This dual-function position requires a unique blend of hands-on lead generation, team leadership, and mentoring. You will be responsible for not only generating high-quality leads and booking appointments, but also leading, coaching, and mentoring a team of Business Development Executives (BDEs) to achieve their targets.

You will work closely with the Head of Business Development (HOBD) to align strategies, support broader company objectives, and ensure the team meets or exceeds its goals.

Responsibilities
  • Identify potential customers through research, networking, and market analysis, tailoring your approach to meet their individual needs.
  • Manage your pipeline, track interactions, and follow up consistently to secure appointments.
  • Keep detailed records of all interactions and leads in our CRM system.
  • Schedule appointments for the Business Development Manager to sit, collaborate with them to ensure smooth transitions from lead generation to deal closure.
  • Provide ongoing coaching and mentorship to BDEs on lead generation, objection handling, and communication, offering support in areas where they need development.
  • Review team performance data to identify improvement areas and make necessary adjustments, including coordinating with the HOBD and Head of Learning and Development to organise training sessions for the team.
  • Work with team members on customer quality reviews, sharing results, giving constructive feedback, and actionable insights for improvement for the BDE team.
  • Collaborate effectively across all teams to ensure we deliver a seamless experience for all customers.
  • Promote a collaborative and supportive team culture that encourages growth and learning.
  • Address performance issues, alongside the HOBD, quickly and constructively, implementing improvement plans where needed, but also stepping aside when escalation is necessary.
  • Pursue ongoing professional development to stay current with industry best practices and enhance your own skills in business development, leadership, and management.
Requirements
  • Maths and English GCSEs
  • Proven track record of successful lead generation and appointment setting in a B2B, KPI-driven environment.
  • Experience in mentoring, coaching, and managing a team of sales or business development professionals.
  • Experience communicating successfully with customers and negotiating.
  • Proficiency in using CRM systems, lead generation tools, and sales analytics software.
  • Strategic thinker with the ability to analyse data, identify trends, and implement effective strategies.
  • Previous leadership training.
Personal Attributes
  • Strong Leadership: Able to inspire, guide, and motivate a team toward achieving their goals, while fostering a positive and productive work environment.
  • Excellent Communicator: Capable of conveying ideas clearly and persuasively, both within the team and when interacting with clients.
  • Empathetic Mentor: Passionate about developing others, understanding individual team members' strengths and weaknesses, and experienced in providing tailored support.
  • Results-Driven: Focused on achieving and exceeding targets, with a strong sense of accountability and ownership over team outcomes.
  • Strategic Thinker: Able to see the big picture, align team efforts with broader company objectives, and adapt strategies as needed to stay ahead of the competition.
  • Adaptable: Comfortable in a fast-paced, dynamic environment, and able to pivot strategies or approaches quickly in response to changing circumstances.
  • Resilient: Possesses the mental toughness to handle setbacks, stay positive, and keep the team motivated even in challenging situations.
  • Analytical Mindset: Skilled at analysing data, identifying trends, and using insights to make informed decisions and improve team performance.
  • Proactive: Takes initiative to identify opportunities for improvement, both in their own work and within the team, and acts on them without waiting for direction.
  • Collaborative: Work well with others, both within the team and across departments, to achieve common goals and ensure alignment with company objectives.
  • Integrity: Demonstrates honesty, ethical behaviour, and a commitment to doing what's right, earning the trust and respect of the team and clients alike.
  • Positive Attitude: Maintain a can-do attitude, even under pressure, and encourage the same mindset within the team.
What We Offer
  • Competitive salary + Uncapped commission structure
  • Enhanced annual leave entitlement with the option to buy or sell additional days.
  • Employee recognition events, awards, and incentives.
  • Company sick pay.
  • Healthcare cashback plan to help with medical and therapy bills, 24/7 GP access, and an employee assistance programme (EAP).
  • Retail and hospitality discounts through Perkbox.
  • O2 Priority.


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