Brand Marketing Lead for Home Decor and Lighting Products

1 week ago


StratforduponAvon, Warwickshire, United Kingdom Connections The Recruitment Specialists Full time
About the Role

Connections, a leading recruitment specialist, is seeking a seasoned Marketing Manager to spearhead our marketing efforts in the home decor and lighting sectors. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Marketing Strategy and Planning: Provide strategic direction to our marketing team, crafting innovative campaigns that generate leads and foster meaningful customer relationships.
  • Team Collaboration: Cultivate strong relationships with external agencies and partners, ensuring seamless collaboration and effective communication.
  • Catalogue Management: Oversee the production of primary catalogues and sub-brands, ensuring quality, timeliness, and alignment with business objectives.
  • Website and E-commerce Management: Manage the corporate website and E-commerce platform, ensuring visual appeal, timely product updates, and a seamless user experience.
  • Customer Engagement: Lead marketing efforts within our CRM system, driving customer engagement, retention, and loyalty.
  • Campaign Execution: Create and execute campaigns and promotions, analyzing results and adapting strategies as needed to optimize performance.
  • Promotional Materials: Supervise the design and production of promotional materials for various purposes, ensuring consistency and effectiveness.
Qualifications:
  • Industry Experience: Previous experience in a company specializing in home decor, lighting, textiles, outdoor furniture, or fashion.
  • Catalogue Management: Strong understanding of critical paths and catalogue management principles.


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