Digital Insights Analyst
3 weeks ago
Digital Insights Analyst
Location: Hybrid
Salary: £40,000-£50,000
ABOUT THE ORGANIZATION
A prominent online platform focused on health and wellness is in search of a Digital Insights Analyst to enhance their expanding Data team. In this role, you will play a crucial part in analyzing and improving comprehensive customer journeys.
ROLE OVERVIEW
As the Digital Insights Analyst, your primary responsibility will be to leverage GA4 for an in-depth exploration of customer interactions across mobile, web, and application interfaces. This position offers an excellent chance to engage in cross-departmental digital insight initiatives and take the lead on customer journey evaluation and enhancement. Additionally, you will contribute to the development of new product features and functionalities through A/B testing methodologies.
REQUIRED SKILLS AND EXPERIENCE
- Proficiency in GA4
- Experience with A/B testing is advantageous
- Familiarity with SQL/BigQuery is preferred but not mandatory
COMPENSATION AND BENEFITS
- Salary range of £40,000-£50,000, based on experience
APPLICATION PROCESS
To express your interest, please submit your CV through the designated application link.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimization, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser
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