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Marketing Automation Strategist

2 months ago

Shipley, Bradford, United Kingdom Vantiva Full time
Job Overview

About the Role

Vantiva is seeking a highly skilled Marketing Automation Strategist to join our global marketing team. As a key member of our team, you will be responsible for developing and executing effective email marketing campaigns that drive engagement and growth for our business.

Key Responsibilities

  • Develop and execute global email marketing campaigns using Hubspot, including segmenting, testing, and automating whenever possible.
  • Craft compelling email subject lines, copies, and visuals that grab the attention of our audience and drive engagement.
  • Implement A/B testing strategies to test different email elements and analyze results to refine and improve campaign performance.
  • Create and maintain all Hubspot landing pages and forms.
  • Maintain a high-quality standard for the Hubspot database with regular cleaning and data integration between Hubspot Marketing Hub and Salesforce CRM.
  • Ensure all email campaigns comply with relevant regulations and best practices.
  • Produce regular high-quality campaign analysis using in-house customized marketing Power BI dashboards.

Requirements

  • Proven experience in a B2B tech enterprise deploying and optimizing email campaigns with a strong understanding of key marketing concepts.
  • Hubspot Marketing Hub or equivalent proven working knowledge/certification required.
  • Expert knowledge of database management concepts and best practices.
  • Strong Excel expertise.
  • Visual design skills and experience with tools such as Canva.
  • Analytical skills and ability to apply data analytics in guiding email marketing strategies.
  • Excellent project and time management skills.
  • Ability to build relationships working in a cross-functional global environment.
  • Critical thinking, attention to detail, and problem-solving skills.
  • Hands-on, strong team player with excellent oral and written English communication skills.
  • Bachelor's degree in Business, Marketing, Communications, or equivalent related education preferred.

About Vantiva

Vantiva is an equal opportunity employer. We are dedicated to cultivating a workforce that embraces and celebrates diversity as we believe our differences drive our creativity and innovation. We are proactive in supporting equality and maintaining an inclusive work environment, developing, and enhancing career opportunities for all.