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E-commerce Director

2 months ago

Basingstoke, Hampshire, United Kingdom Beringer Tame Full time

Job Summary:

We are seeking a highly skilled and experienced E-commerce Director to join our team at Beringer Tame. As a key member of our leadership team, you will be responsible for overseeing the development and implementation of our e-commerce strategy, driving business growth, and improving customer experience.

Key Responsibilities:

  • Trading and Operations: Manage the day-to-day operations of our e-commerce platform to maximize customer experience and drive sales.
  • Strategy Development: Develop and implement e-commerce strategies to enhance website performance, customer engagement, and conversion rates.
  • Data Analysis: Analyze performance against key performance indicators (KPIs), present insights to the Senior Leadership Team, and make data-driven recommendations.
  • Agency Management: Oversee digital marketing agencies across pay-per-click (PPC), search engine optimization (SEO), display advertising, affiliate marketing, email marketing, and social media.
  • Website Optimization: Collaborate with in-house developers to enhance website speed, user experience (UX), and user interface (UI).
  • Brand Awareness: Partner with the marketing team to boost brand awareness, traffic quality, and customer acquisition.
  • Performance Optimization: Improve acquisition, conversion, and retention strategies for local audiences in the UK, North America, and Europe.
  • Trend Discovery: Stay ahead of industry trends to drive continuous website performance improvements.
  • Content Management: Oversee website uploads and landing page development.
  • Team Management: Manage the Community Manager to ensure targets are met and roles are executed efficiently.

Ideal Candidate:

  • Digital Marketing Expertise: Deep knowledge of PPC, SEO, social media, display advertising, and affiliate channels.
  • UX/UI Understanding: Excellent grasp of UX, customer flow, and web analysis.
  • Technical Expertise: Proficiency in attribution modeling, website speed optimization, A/B testing, conversion management, and sales journey optimization.
  • Data Enthusiast: A passion for data, with meticulous attention to detail.

About Us:

Beringer Tame is a dynamic and fast-paced company that values sustainability, continuous improvement, and ownership. We are driven by a passion for delivering exceptional customer experiences and achieving results with a collaborative approach.