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Digital Content Strategist

2 months ago

Stroud, United Kingdom Freja Full time
About the Role

We are seeking an experienced Social Media Content Manager to join our team at Freja, a leading bone broth brand. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement and growth across our organic and paid channels.

Key Responsibilities
  • Content Creation: Develop and implement a content calendar that showcases our brand's personality and resonates with our target audience.
  • Channel Management: Manage our organic social media channels, including Instagram, Facebook, TikTok, and LinkedIn, to ensure consistency and quality of content.
  • Content Strategy: Develop and optimize content strategies for paid social channels to drive conversions and engagement.
  • Team Management: Lead a team of Customer Engagement Executives and Video Producers to create engaging content and grow our Facebook community.
  • Reporting and Analysis: Track and analyze key performance indicators (KPIs) related to social media and content, providing insights to inform future content strategies.
Requirements
  • Minimum 3 years of experience in a social media role for a consumer brand.
  • Strong understanding of social media platforms and trends.
  • Ability to articulate complex topics in digital content.
  • Experience with graphic design and editing tools.
  • Willingness to be camera-facing on social media channels.
  • Experience in a consumer products business, preferably in food or wellness.
  • Highly organized, great communicator, and team player.
What We Offer
  • Competitive salary and company performance bonus.
  • EMI share options to participate in our success.
  • Hybrid remote-first role with 1-2 days per week in the office.
  • Flexible working hours.
  • 25 days holiday plus bank holidays.
  • The tech you need to get the job done.
  • Allocated budget and time off for personal and professional training and development.