Brand Development Manager

4 weeks ago

London, Greater London, United Kingdom https:jobs-redefined.cositemap Full time
Job Title: Community Development Executive

We're ASOS, the online retailer for fashion lovers all around the world. Our Talent team is dedicated to helping you succeed in your career. If you need any adjustments throughout the process, please let us know and we'll do our best to accommodate you.

About the Role

The Head of Brand Development's role is to make ASOS the go-to multi-brand retailer for fashion-loving twenty-somethings. This role is diverse and strategic, with a key element being anchored in brand-facing relationships. The role is responsible for elevating and diversifying our branded portfolio, engaging, pitching, and bringing the most relevant brands onto the ASOS site and building them for long-term, sustainable success.

Key Responsibilities
  1. Create a brand development strategy for ASOS to keep our portfolio of brands relevant and exciting, driving better consumer connection and scaling brands to hit sales and profit expectations within set timelines.
  2. Identify our brand acquisition 'wish' list, staying on top of global and social trends to make ASOS first to market in fashion.
  3. Drive a branded localization strategy for our core markets.
  4. Create a personalized approach to win over our target brands, showing them why ASOS should be their global partner of choice and delivering impactful sales pitches.
  5. Utilize wholesale and flexible fulfillment models to diversify our buying strategies and use a test & react mindset to identify which brands we should be distorting investment into.
  6. Drive efficiencies and speed into our onboarding process by being the brand-facing lead from end to end, making the process frictionless for partners and faster to market for ASOS.
  7. Work effectively with internal teams within ASOS, including Legal, supply chain, governance, and marketing to establish seamless and efficient processes for new brands.
  8. Define, launch, and execute best-in-class go-to-market strategy for new brands in partnership with our creative and marketing teams, setting up brands for success before handing over to the product teams to manage.
  9. Lead regular meetings with Partner Brands Director and the wider Product team to review planned projects and initiatives.
Requirements
  • A love for fashion and understanding of the 3rd party brand space.
  • Brand acquisition and onboarding experience.
  • Creative, analytical, and goal-oriented.
  • Experience with building relationships and partnerships.
What We Offer
  • Employee discount (hello ASOS discount).
  • ASOS Develops (personal development opportunities across the business).
  • 25 days paid annual leave + an extra celebration day for a special moment.
  • Discretionary bonus scheme.
  • Private medical care scheme.

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