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Brand Development Manager

2 months ago

Addlestone, Surrey, United Kingdom Astellas Europe Full time
About the Role

We are seeking a highly skilled Brand Development Manager to join our team at Astellas Europe. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to drive business growth and achieve sales and profitability targets.

Key Responsibilities
  • Develop and implement robust, brand-specific marketing plans to achieve sales and profitability targets.
  • Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
  • Monitor and critically review the implementation of tactical plans against key performance indicators, taking corrective action as needed.
  • Develop and manage the marketing budget for specific brands, ensuring efficient resource allocation and delivering results within budgetary constraints.
  • Support the development of national key opinion leaders within the therapy area and implement processes to review their activities.
Requirements
  • Proven experience in pharmaceutical industry marketing, with a strong understanding of the ABPI code.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Experience with ophthalmology products and customers.
  • Degree in marketing or business-relevant subject or equivalent.
  • (ABPI) Association of the British Pharmaceutical Industry qualified.
What We Offer
  • A permanent, full-time position with a competitive salary and benefits package.
  • Opportunity and support for continuous development and growth within the company.
  • A dynamic and supportive work environment with a team of experienced professionals.