Head of Media Strategy

6 days ago


West Midlands Combined Authority, United Kingdom Aston University Full time
About the Role

Aston University is seeking a highly skilled and experienced professional to lead our global paid media strategy and domestic student marketing activity. As the Head of Media, you will be responsible for developing and implementing effective campaigns that drive lead generation and enrolment.

Key Responsibilities
  • Lead a small team to deliver highly effective campaigns that meet our ambitious student recruitment targets.
  • Collaborate with the Head of Omni-channel & International to develop and implement a sector-leading customer journey.
  • Develop and implement a commercially-focused media strategy that drives ROI and campaign optimisation.
  • Work closely with the Deputy Director (Marketing & Student Recruitment) to ensure alignment with departmental goals and objectives.
What We Offer
  • A vibrant campus located in the heart of Birmingham city centre, with excellent transport links.
  • Hybrid working opportunities, allowing you to work both on campus and from home.
  • Excellent training and development opportunities to support your career growth.
  • A generous annual leave scheme, with 30 days bookable leave and 13 days of bank holiday and University closure days.
  • Everyday discounts to a number of activities and retailers.
  • Great family-friendly policies and on-site gym and pool with discounted staff membership available.


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