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Head of Marketing Strategy

2 months ago

West Midlands, United Kingdom ESP Recruitment London Full time
Marketing Leader Wanted for Events Industry

Our client, a renowned brand in the events sector, is seeking a seasoned marketing professional to spearhead their marketing strategy and drive business growth. As the Head of Marketing, you will be responsible for developing and executing a comprehensive marketing plan that aligns with the company's overall objectives.

Main Responsibilities:

  • Develop and implement a marketing strategy that drives business growth and customer engagement.
  • Lead and manage a team of marketing professionals to ensure seamless execution of marketing campaigns.
  • Collaborate with sales teams to develop high-ROI lead generation, acquisition, and retention campaigns.
  • Oversee all aspects of marketing operations, including campaign execution, process optimization, and resource management.
  • Manage marketing channels, including digital, social media, email, websites, PR, events, and traditional media.
  • Utilize data and analytics to measure and report on campaign performance and ensure transparency and accountability.
  • Implement robust measurement and reporting systems to track marketing effectiveness and ROI.

Requirements:

  • Proven experience in a senior B2B marketing role, preferably in the events industry.
  • Strong track record of devising and delivering strategies for multi-channel marketing campaigns with excellent digital experience.
  • Proficiency in data analysis and performance measurement.
  • Excellent leadership and team management skills with a proven ability to manage, motivate, and develop a team.
  • Strong collaboration skills and exceptional communication and storytelling abilities.