Head of Product Marketing

2 weeks ago

West Midlands, United Kingdom MA Executive Search Full time
{"title": "Head of Product Marketing, GTM & Growth", "description": "Unlock Growth with Our Product Marketing Leader

Join a high-growth, SaaS business with a global footprint and a strong focus on delivery and customer service. Our company provides mobility optimization software/hardware solutions that help with location management of vehicles and operating efficiencies.

We are looking for an experienced product marketing leader to support and align our businesses under a common Go-To-Market (GTM) strategy. As a key member of our team, you will represent all facets of the business and collaborate closely with business GMs, the parent company, and our in-house creative team.

Your goal will be to drive higher up-front product adoption, more long-term revenue, and a product that stands out miles above the competition. You will be responsible for owning the GTM strategy, planning, and execution, and stimulating demand for our combined platform offering across a niche sector.

We are looking for an ambitious and driven individual with a proven track record in delivering successful GTM strategies for various customer segments. An accomplished creative and strategic thinker, you will value a data-driven approach to marketing with experience in transforming knowledge into actionable insights that drive growth and improve customer engagement.

Additionally, you will be experienced in producing engaging content across multiple formats and platforms, and demonstrate collaborative working with the wider business to align with growth goals. You will demonstrate highly effective leadership skills with experience in leading cross-functional teams and managing marketing initiatives in a b2b environment.

This is a newly created and high-profile role designed to unlock growth and expand into existing and new territories. The optimisation software that sits at the heart of our combined platforms has recently gone through a significant update with the next planned release utilising AI and ML capabilities.

We are looking for a talented individual who can help us achieve our strategic goals and objectives. If you are a motivated and results-driven professional with a passion for product marketing, we encourage you to apply for this exciting opportunity.

", "requirements": ["Proven track record in delivering successful GTM strategies", "Experience in producing engaging content across multiple formats and platforms", "Collaborative working with the wider business", "Highly effective leadership skills", "Experience in leading cross-functional teams and managing marketing initiatives in a b2b environment"]}

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