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Product Marketing Director

4 weeks ago

Co West Midlands, United Kingdom MA Executive Search Full time
Head of Product Marketing

Join our client, a high-growth SaaS business with a global footprint, as they seek an experienced Product Marketing leader to drive their Go-To-Market (GTM) strategy.

About the Role

We are looking for a seasoned marketing professional to lead the development and execution of our GTM strategy, ensuring that our target audience discovers and comprehends the value of our product. As a key member of our leadership team, you will collaborate closely with our business GMs, parent company, and in-house creative team to drive growth and revenue.

Key Responsibilities
  • Develop and execute a comprehensive GTM strategy to drive demand for our combined platform offering
  • Lead the development of positioning and messaging for our various customer segments
  • Collaborate with cross-functional teams to align marketing initiatives with growth goals
  • Drive higher up-front product adoption and long-term revenue growth
  • Stay up-to-date with industry trends and competitor activity to inform marketing strategies
Requirements
  • Proven experience in product marketing, with a focus on B2B marketing
  • Strong leadership skills, with experience in leading cross-functional teams
  • Ability to analyze data and transform insights into actionable marketing strategies
  • Excellent communication and collaboration skills
  • Experience in producing engaging content across multiple formats and platforms
What We Offer

We offer a competitive salary, annual bonus, and benefits package, as well as the opportunity to work with a high-growth business with a global footprint. Depending on candidate requirements, this role can accommodate onsite, hybrid, or remote working conditions.