Digital Media Strategist

2 days ago


West Midlands Combined Authority, United Kingdom Aston University Full time
About the Role

Aston University is seeking a commercially-focused individual to lead our global paid media strategy and domestic student marketing activity, driving student recruitment targets.

Key Responsibilities
  • Lead a small team to deliver highly effective campaigns driving lead generation and enrolment.
  • Collaborate with the Head of Omni-channel & International to optimize campaigns and measure ROI.
  • Develop and implement a sector-leading customer journey.
  • Work with the Deputy Director (Marketing & Student Recruitment) to achieve ambitious student recruitment targets.
What We Offer
  • A vibrant campus located in Birmingham city centre with excellent transport links.
  • Hybrid working options, allowing for a balance of on-campus and remote work.
  • Excellent training and development opportunities.
  • A generous annual leave scheme with 30 days bookable leave and 13 days of bank holiday and University closure days.
  • Everyday discounts to various activities and retailers.
  • Great family-friendly policies.
  • On-site gym and pool with discounted staff membership available.


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