Digital Marketing Specialist

2 weeks ago


Kettering, United Kingdom Match Recruitment Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our client's marketing team in Kettering. As a key member of the team, you will be responsible for developing and implementing digital marketing strategies to drive business growth and engagement.

Key Responsibilities
  • Content Creation: Develop high-quality content for our client's website, including blogs, landing pages, and customer stories, to engage our audience and drive conversions.
  • SEO and Keyword Research: Conduct comprehensive keyword research and implement on-page and off-page SEO strategies to improve our client's search engine rankings and increase organic traffic.
  • Google Ads Management: Plan, create, and manage effective Google Ads campaigns to boost visibility, attract targeted traffic, and achieve conversion goals.
  • Website Maintenance: Regularly update and enhance website content to ensure it remains fresh, relevant, and aligned with our marketing goals.
  • Performance Analysis: Monitor and analyse website and ad performance using tools like Google Analytics and provide actionable insights to improve content and campaign effectiveness.
  • Collaboration: Work closely with the Marketing Manager to align content strategies with broader marketing objectives and support the execution of digital campaigns.
  • Content Calendar: Assist in planning and maintaining a content calendar that supports SEO initiatives and keeps our audience engaged.
  • Email Marketing: Design and deliver impactful email marketing campaigns to make our brand stand out against competitors.
Requirements
  • Proven experience in digital marketing, with a focus on content creation, SEO, and Google Ads management.
  • Strong understanding of Google Analytics and its application in measuring campaign effectiveness.
  • Excellent communication and collaboration skills, with the ability to work closely with the marketing team.
  • Ability to plan and maintain a content calendar that supports SEO initiatives.
  • Strong analytical skills, with the ability to monitor and analyse website and ad performance.
What We Offer
  • A competitive salary and benefits package.
  • The opportunity to work with a leading manufacturing firm in Kettering.
  • A dynamic and supportive marketing team.


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