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Digital Marketing Coordinator

2 months ago

Kettering Northamptonshire, United Kingdom Pertemps Full time
Are you passionate about digital marketing, particularly in content creation, SEO, and Google Ads? Weâre looking for a creative and detail-oriented individual to join our dynamic team as a Digital Marketing Coordinator. If you're eager to make an impact by optimising web content and driving traffic through strategic keyword research and ad campaigns, this role could be the perfect fit for you.

Responsibilities:
  • Content Creation: Develop and optimise high-quality website content, including blogs, landing pages, and case studies, to engage the audience and drive conversions.
  • SEO and Keyword Research: Conduct thorough keyword research and implement on-page and off-page SEO strategies to enhance search engine rankings and boost organic traffic.
  • Google Ads Management: Plan, create, and manage Google Ads campaigns to increase visibility, attract targeted traffic, and achieve conversion goals.
  • Website Maintenance: Regularly update and refine website content to ensure it remains current, relevant, and aligned with marketing objectives.
  • Performance Analysis: Use tools like Google Analytics to monitor and analyse website and ad performance, providing actionable insights to improve content and campaign effectiveness.
  • Collaboration: Work closely with the Marketing Manager to align content strategies with broader marketing goals and support digital campaign execution.
  • Content Calendar: Assist in planning and maintaining a content calendar that supports SEO initiatives and keeps the audience engaged.
  • Email Marketing: Design and execute impactful email marketing campaigns that highlight our products and services.
Qualifications:
  • At least two years of experience in digital marketing, with a strong emphasis on content creation, SEO, and Google Ads.
  • Demonstrated experience in conducting keyword research and optimising content for SEO.
  • Proven proficiency in managing Google Ads campaigns with successful outcomes.
  • Excellent copy writing skills, with the ability to create engaging, SEO-friendly content.
  • Strong organisational, interpersonal, and communication skills, both written and verbal.
  • Experience with content management systems (CMS) and familiarity with analytic tools like Google Analytics.
  • Self-motivated, able to manage multiple projects simultaneously, and meet deadlines.
  • Experience with CRM platforms, preferably HubSpot.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Willingness to occasionally work weekends or evenings as needed.
If you're excited about leveraging content, SEO, and digital advertising to drive business growth, weâd love to hear from you